socialmedian: Why Companies Are Investing in SEO During the Economic Downturn

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Why Companies Are Investing in SEO During the Economic Downturn

Submitted by The Puck from Google Reader

Nov 30, 2008

Summary

There's no two ways about it - SEO is hot again. In the last 6 weeks, SEOmoz has received a higher than normal volume of requests for consulting. Alongside that, we've been getting calls from venture capital firms out of the blue - seven to date - asking either about investments they're considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like to take more capital to grow (post about that coming soon). And it's not just us. The jobs and contracts section of the Marketplace has been humming in November, and anecdotal conversations with other SEO firms tell me there's quite a bit of business to be had for both in-house and external SEOs. Online sales, according to Paypal, were up 34% this year over last - another sign that web commerce is a safe haven for those in need of ROI.

Why? What makes SEO more attractive in a down market? While I can't say for certain, I'll ennumerate the most common explanations and motivations I've heard and perceived:

The Web Outperforms Other Sales Channel

When organi

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Comments (3)

Sarahcrisman,

Dec 02, 2008

so what are your favorite organic methods to raising SEO?

Jonathan Goodman,

Dec 03, 2008

@sarahcrisman do your keyword research, get the website right, blog for reader and SEO will take care of itself, and produce news on a regular basis for actual readers and distribute over a news wire with optimization features. It takes time, but it works.

Sarahcrisman,

Dec 03, 2008

@JonathanGoodman It's true. Even with all the bells and whistles, it's the focus on the fundamentals of consistently creating quality content that determines lasting success. Thanks :)