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Apple's new "green" notebook ad

Source: The Unofficial Apple Weblog

Nov 25, 2008

Summary

Filed under: Apple Corporate, Apple, Macbook Pro, MacBook

Apple aired a new television ad here in the US earlier tonight. It touts the MacBook's low power consumption, recyclable enclosure and lack of some of the toxins present in other computers.

Activist group Greenpeace has been pressuring Apple to adopt more environmentally-friendly production methods and materials over the last couple of years, and last month responded favorably to Apple's efforts to go green.

Additionally, Apple has posted a page to their website describing not only their efforts toward environmental responsibility with the MacBook, but their overall efforts as a company. At the risk of sounding like a tree-hugging hippie, let me say, well done Apple!

TUAW Apple's new "green" notebook ad originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 25 Nov 2008 10:00:00 EST. Please see our terms for use of feeds.

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