I’ve been hearing a lot from fellow Web workers about their long-term clients who are resistant to change.

“They don’t want to start a blog,” one says.

“They are afraid of RSS feeds,” says another.

“They don’t even know about MySpace or Facebook,” declares yet another.

Are we all just too “into it” to remember that our clients are often way far away from it?

I’ve been lucky in the last year or so to have some clients who trust me implicitly to lead them down the right path toward enhancing and augmenting their online communications with social media tools. Others, however, dismiss it because it is just so far out of their realm that they would rather put off the discussion than try to understand the implications of a blog or a Twitter account to communicate their message. In some cases, I’ve been able to sneak in a few social media tools with positive results, however, I admit this isn’t very strategic.

Here are some things I’ve thought about or observed in terms of handling the reluctant social media client.

Factor in the education and handholding

If you have a grea