socialmedian: I Want My MTV? Not Anymore, Music Promotion Moves to Web

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I Want My MTV? Not Anymore, Music Promotion Moves to Web

Source: ReadWriteWeb

2 days ago

Summary

It's clear now that the Web has once and for all replaced TV's role in the music business. Yesterday Guns n' Roses released their very long awaited album Chinese Democracy via a colorful MySpace page. Then today NPR announced that they will offer an "Exclusive First Listen" to the new albums of two music legends - Neil Young and Paul McCartney. In late September NPR had a similar arrangement for Bob Dylan's latest album. Younger musicians are flocking to Web platforms such as Imeem and last.fm to promote their music. For bands still under the radar, all the afore-mentioned sites cater to them - but also small sites like Muxtape (a notice on its homepage currently reads: "relaunching soon, in the service of bands").

All of this is further proof that Web technology has gone mainstream in the music business.

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In an age when MTV seemingly doesn't play any music anymore - instead preferring to bore anyone over 15 years old with insipid 'reality tv' shows - it represents a big shift away from TV to the Web, when promoting new music.

The Guns n Roses MySpace pag

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