The current economic climate is having a devastating effect on almost every business around. In order to adapt to changing conditions and opportunities, businesses will need to use flexible, adaptable systems to survive. The days of expensive year-long implementations of behind-the-firewall software look to be behind us.
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I recently attended a Forrester Briefing and listened to comments by analyst Peter Burris, a very smart guy. The company has done a host of studies showing that technology will be a growing part of how businesses compete and differentiate themselves in the future.
While systems and software used to be very "behind the scenes" and often transaction-based, that is the case no longer. Consumers and businesses alike buy differently, consume differently, and recommend differently. Trends such as social networking, video on demand, and e-commerce will continue to force businesses to adapt to keep up with their customers. They cannot rely on systems that take years to implement, and most don't have the budgets to make large investments, at leas