socialmedian: HOW TO: Market to Bloggers According to Timothy Ferriss

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HOW TO: Market to Bloggers According to Timothy Ferriss

Source: Mashable!

Nov 19, 2008

Summary

Andrew Warner is an Internet entrepreneur and the founder of Mixergy.com.

Tim Ferriss’ relationships with bloggers helped him reach the New York Times bestseller list with his book, The Four Hour Work Week. I recently called Tim to ask him how to market to bloggers. Here’s what he taught me:

Start before you need something

“I reached out to certain bloggers as far as a year in advance of the book being published,” Tim told me. By building his connections ahead of time, he never had to start a relationship with a blogger by asking for a favor.

Meet bloggers in person

Tim started building his relationships face to face. “The least crowded channel for meeting high profile bloggers is in person,” Tim said. “Email is the most difficult, the most crowded… I’m a top 1,000 blogger, not a top 100 blogger, and I get hundreds of pitches by email every week. Most of them I don’t even see because my assistant declines them.”

Don’t be a promoter

Nobody wants to get to know a guy who does nothing but promote himself. “Your job is to convince them of the messenger, not the message,

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