The ROI question is the number one issue when it comes to corporate social media.  How do you define it?  How do you prove there is business value there?

Ben Grossman recently spoke at the Social Media Jungle about ROI.  He proposed what could turn out to be a radical shift in thinking on the subject.  Instead of focusing on traditional ROI measures, Ben proposes opening it up to include ROBI (Return on Brand Investment) and ROCI (Return on Customer Investment).

Ben explains this in this 20 minute video.  It’s highly recommended.

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Tip of the hat to Todd Defren and Justin Levy.  Thanks for the heads-up, guys.