With Black Friday just around the corner, I was inspired to update you on Tonchidot's progress with the Sekai Camera, an iPhone application. Tonchidot's application provides an "augmented reality" for its users via social geotagging. Essentially, the app is  a more intimate version of a GPS, to guide you on your daily shopping habits and routines

As the tc50 demo video showed, the Sekai Camera can guide its users through their daily route with instant visual feedback regarding objects within sight of the iPhone camera lens, such as electronic products,landmarks,directories,attractions,restaurants and stores.
While the official launch date for the app hasn't been announced, we're starting to learn more about the technology behind it.

At the Techcrunch 50 conference this september, Tonchidot was reluctant to provide many details about the technology behind the recognition software, but a recent post at TechCrunch,titled, "Tag the world-one Tweet,Yelp and Flickr at a time," included this revealing piece:
 

Every geo-coded Tweet, Flickr photo, or restaurant review is