Corporations are having trouble justifying the expense of reserving a 30 second commercial spot during the Super Bowl. This scenario is nothing new, but the economic backdrop has changed significantly since even last year’s Super Bowl. With countless corporations reporting losses over multiple quarters, they are cutting back on spending in every department they can afford to do so. Several of the brands that are regularly represented in the half time show are wavering this year, as money gets tighter and tighter.
