I am still surprised when many of my friends bring up the fact that they cannot use social media (Facebook, Myspace, LinkedIN, etc) in their offices. Most of them work for corporate America and their bosses still view Facebook as playtime.
Jason Falls has a great post today on How To Be The Social Media Champion At Your Office. What do you say when you are being made fun of for using Social Media? What do you say when you are constantly being beat down with this “new-fangled-fad”?
And what do you say when superiors and peers tell you social media marketing is a waste of time? Jason has six steps to help you along your journey. I am also going to add in a couple of my own.
1. Illustrate the Benefits
2. Make Yourself Available
3. Target the Right Co-Workers
4. Get To The Professional Through the Personal
5. Operate Within The Rules
6. Solve Business Problems With Social Media Tools
I would encourage you to go read Jason’s blog and learn from his expertise. I wanted to add a couple that will help my peers along the way of social media domination in the corporate environm
"I am still surprised when many of my friends bring up the fact that they cannot use social media (Facebook, Myspace, LinkedIN, etc) in their offices. Most of them work for corporate America and their bosses still view Facebook as playtime."
Productivity comes from keeping employees engaged and happy anyway. You can block websites all day and the fact is if people aren't motivated they will find another way to be unproductive, like conversation.