socialmedian: Instant Messaging Coming to Popular Mechanics, Seventeen

User-submitted headlines for this story

Clips

Instant Messaging Coming to Popular Mechanics, Seventeen

Source: ReadWriteWeb

Nov 14, 2008

Summary

Hearst Magazines Digital Media Web sites, including Seventeen.com and PopularMechanics.com, are rolling out Instant Messaging functionality for their readers to communicate with. Can group chat keep fickle web readers on this publisher's web pages? We suspect that it could work well, but the first implementation we've seen left a lot to be desired.

Powered by fast-growing web IM platform Meebo, these new chat widgets can be accompanied by multimedia that chat users can view together. The branded chat window can also be embedded off site, still live.

Sponsor

We're very bullish on Meebo in general but this particular campaign, the Seventeen Magazine implementation in particular, is pretty uninspiring. We hope that when Meebo makes an appearance on PopularMechanics.com it will be a little more interesting. That wouldn't be hard.

Meebo tells a good story about huge increases in time on site for publishers that install their chat widgets, and that makes sense. Chat gives people a reason to stay on one page, if it's done well and there are a good number of pe

...Read the full article

Comments (0)

Add Your Comment