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Is Social Media In A Silo?
Source: socialutions
Nov 13, 2008


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Summary

The expression “silos of information” is typically applied to management systems where the focus is inward and information communication is vertical. Critics of silos contend that managers serve as information gatekeepers, making timely coordination and communication among departments difficult to achieve, and seamless interoperability with external parties impractical.


Silos tend to limit productivity in practically all organizations and frustrate consumers who increasingly expect information to be immediately available and complete.


Information silos are becoming far more recognized as the major reason why organizations are unable to take full advantage of the Internet’s power to interconnect business processes.


The vast number of incompatible database applications in use perpetuates the existence of silos, making it impossible for run-the-business software to take full advantage of the Internet.


Are The Silos Coming Down?


In the old world contained communications controlled by the few was the means for shaping a story and influencing an audience. Whether

...Read the full article

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