London based uberVU is about to launch a discussion-tracking product that will aggregate comments, Twitters, FriendFeed comments, trackbacks and other information about any URL (like a blog post) on the Internet.
There’s real demand for this. Any given blog post, for example, may have lots of comments and trackbacks (links from other blogs discussing the post). But the conversation can soon splinter off as side discussions spring up on Twitter, FriendFeed, or other blogs. uberVU aggregates all that discussion (even trackbacks on trackbacks, for example), and presents it via a threaded interface both on its site and via an API. The company also says they’ll build plugins for the various blog platforms, making it very easy to pull all the data back to the original blog post.
This is an area that startups have experimented with for years, either aggregating by user or by URL. CoComment was an early attempt at aggregating unique user comments across sites (Disqus, SezWho, JS-Kit, Intense Debate and BackType are more recent examples). Less has been done on aggrega
I liked the idea behind Disqus because it was supposed to make blog comments easier to manage, but something that will corral all conversations around a topic (like uberVu) sounds even better.
Im loving BackType so much. It's really got me hooked and has opened up a wonderful selection of new blogs and comments I would otherwise never had known about.
And because I follow carefully, the comments are almost certainly going to be useful to me and entice me to get involved. So looking at any other similar options with open arms.