socialmedian: CEOs Divided on Usefulness of Social Media Outlets for Communicating with Key Stakeholders

Hi there. I'm Jason, one of the founders of socialmedian.

socialmedian delivers the news, filtered by your network.

We'd love to have you join in. To get started, please create an account.

Create your socialmedian account

Already a user of socialmedian? Log in

Add News Flash

User-submitted headlines for this story

Clips

CEOs Divided on Usefulness of Social Media Outlets for Communicating with Key Stakeholders

Submitted by J Deragon

Nov 10, 2008

Summary

he results of the 2008 PRWeek/Burson-Marsteller CEO Survey found that 29 percent of CEOs believe that social media tools can be an effective way to communicate with stakeholders while an equal proportion (29 percent) believes social media outreach is ineffective. The survey also found that CEOs believe social media could be much more useful for building corporate reputation than for driving sales. The survey was conducted jointly by leading PR publication, PRWeek, and Burson-Marsteller, a leading global public relations firm. Read the full article

Comments (0)

Add Your Comment