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“Will someone please shove something up my #$@ AND MAKE ME FEEL LIKE I'M ALIVE AGAIN!!!"

That quote is from a disgruntled guest attending last year's OFF film makers party. I laughed remembering the situation which prompted the remark as I bicycled to the Ojai Valley Inn to pick up my press credential. This year, festival organizers hope to erase the memory of last year's debacle with a strategy to bring the festival's profile up a notch. Leading the way is OFF chairman David Shor. With sponsorship from Ojai Valley Inn & Spa and the first Annual Ojai film Festival Celebrity Golf Classic, along with an expanded program, organizers have a long range vision of attracting a wider regional audience. I ran into David at OFF's makeshift office at the inn's Shangri la Pavilion. He was in a mad dash of finish last minute details before the opening night party that included a silent and live auction, golf tournament award ceremony, and the traditional free outdoor movie screening.

There was a wait while my press credential