socialmedian: 11 Twitter business models: Vote for the best

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11 Twitter business models: Vote for the best

Submitted by Louisgray from Google Reader

Nov 07, 2008

Summary

I am tired of hearing Twitter CEO Evan Williams give the same old song and dance about his company's revenue strategy.

"It's a valuable service," he says, "I don't think it's going to be hard to monetize." So what's the holdup? I worry about Twitter's business because I want to see the company and the product thrive.

Twitter's delay in implementing a revenue strategy makes me jittery. I would pay for it if I could. But at this point, I don't believe that the Team Twitter actually has a plan for making money from the site.

It's not like it is an inherently unmonetizable service. Here are some ways the service could generate a few bucks:

Sell advertising.
Like on Pownce.

Charge for premium consumer "bling" and services.
Sell access to themes, skins, file transfer features.

Charge Twitter authors for commercial-grade services.
Companies using Twitter as a part of their media strategy would pay for guaranteed uptime, capability to embed a Twitter feed, branding control, etc.

Go "freemium."
Allow only so many Tweets per day or total followers p

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Comments (8)

Hutch,

Nov 07, 2008

"Twitter's delay in implementing a revenue strategy makes me jittery. I would pay for it if I could. But at this point, I don't believe that the Team Twitter actually has a plan for making money from the site.

It's not like it is an inherently unmonetizable service. Here are some ways the service could generate a few bucks."

Spuds,

Nov 08, 2008

I'm all for Twitter making money as long as they don't spam the site with advertising

Ex Modia,

Nov 08, 2008

The thing shouldn't be that difficult. You send a tweet to a friend about the bar last night, you receive an AdTweet from Bacardi, or from a local bar, or from a local liquor store. Of course, if you're in AA you'll be pissed. But if you are, you shouldn't be in a bar to begin with.

Thomaspower,

Nov 08, 2008

very clever I like these:

Advertising 15% (94 votes)
Bling and feature upgrades for consumers 9% (53 votes)
Commercial-grade services 10% (64 votes)
Limited free access (Freemium) 8%
Enterprise version 14% (88 votes)
Pay-to-follow 3% (20 votes)
Twitter API access 8% (49 votes)
Analytics 10% (60 votes)
Hosted apps 6% (37 votes)
Twitter swag 8% (50 votes)
Who cares about revenue? 7% (45 votes)
Other: % (3 votes)

Ex Modia,

Nov 09, 2008

@spuds They will spam the site with advertising. Believe it!

Andyb56,

Nov 09, 2008

Time to monetize it I think - even in these tough economic times it would do well I'm sure.

Trafficmechanic,

Nov 10, 2008

Before anyone gets too carried away about making money via Twitter, they should consider the EASE with which they can get their account Suspended by some Juvenile user who'd rather Block you than Un-Follow you. The first thing that Twitter would have to do before getting one cent from me would be to remove that Blocking option!