socialmedian: Wells Fargo: a lesson in Web 2.0

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Wells Fargo: a lesson in Web 2.0

Submitted by Johanbryggare

Nov 04, 2008

Summary

I was delighted to host Wells Fargo at the Financial Services Club last night.

Wells gave an update on their Web 2.0 strategies, which are far and away ahead of most other banks in Europe. This was corroborated by the bankers attending, who said to me afterwards that they were stunned by just how leading edge some of Wells Fargo’s online distribution services are, compared to their own.

For example, if we start with basic blogging, Wells Fargo has been blogging for a few years now. They began with Guided by History, and now have the Student Loandown, Commercial Electronic Office and Stagecoach Island blogs. Each is designed for a different audience, and covers all aspects of the history and breadth of the bank. Read the full article

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