socialmedian: What I Learned From Robert Scoble About How to Become Internet Famous

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What I Learned From Robert Scoble About How to Become Internet Famous

Source: Mashable!

Nov 03, 2008

Summary

Andrew Warner is an Internet entrepreneur and the founder of Mixergy.com.

I’ve interviewed Robert Scoble several times about how to become Internet famous because I’m dying to get some fame. I know it’s not the kind of thing I’m supposed to admit, but I’ve noticed that people who are better known have an easier time launching and growing projects.

Scoble is one of Forbes’ 10 biggest Web celebrities, but he’s also ultra-patient, so he indulged my quest. Here’s what he taught me:

Attack Where There isn’t a King

Web 2.0 already has its big names. Why waste time fighting them for dominance?

Scoble told me to notice how big Gary Vaynerchuk became by going after wine, an industry that didn’t have an online celebrity until he got there. “If I started out today,” he said, “I think I would follow Gary Vaynerchuk of Wine Library TV.”

Follow the 15 Reader Rule

Building a reputation takes time. So you have to focus on a subject that you’re passionate enough about to keep pursuing, even when hardly anyone else notices. “Passion,” he told me, “will keep you going after you figu

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Comments (4)

Spuds,

Nov 04, 2008

I read this on Mashable. Some good simple tips. Bit hard for me to find celebrities though as I live in New Zealand

Benthomas1,

Nov 04, 2008

Don't compete? What nonsense! Its a big world out there, plenty of room for competition. Everyone brings a different view and there is someone for everyone. Continuing with the culinary flavour, here in the UK Jamie Oliver is the current 'King' of cookery. Some just hate his crass delivery and earthy values, some just love him. There is someone for everyone and whilst I've never heard of Gary, I'm sure there are those who can't stand him. Same goes for business, just because there is a dominant force, doesn't mean everyone loves them.