socialmedian: Five Ways to Keep Your Momentum After A Big Announcement

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Five Ways to Keep Your Momentum After A Big Announcement

Source: ReadWriteWeb

Oct 29, 2008

Summary

Congratulations! You made a big announcement and got great reviews, feedback and an influx of people to your website. Yesterday. Today, any number of other organizations and individuals are having the same experience and except for (hopefully) a long tail of residual late bloomers stumbling through your door - you run the risk of being old news already.

What do you do to maintain the momentum of that big announcement? If we knew for sure, we'd probably be in another line of work - snagging PR contracts away from firms left and right. We can, though, offer some educated suggestions based on our own experience and our observations watching thousands of startup tech companies launch their products. We offer those suggestions below and invite you to share in comments your strategies for maintaining momentum.

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This question came to mind after a friend of RWW emailed us yesterday asking, "how can my startup keep the momentum from our launch event going?" We sent them thoughts based on our own strategy for maintaining momentum after our launch yesterday of

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Comments (4)

Hutch,

Oct 29, 2008

"People love case studies - so why not make yourself one? If not yourself, any case studies and other data points that people can use for their own work aren't just "link bait" - they are the kind of contributions to the community that leadership is built with."