In the fast moving Internet arena, it is easy to jump from marketing effort to marketing effort, trying to keep up with new techniques and technologies online. Some of us get fatigued by the pressure and information overload.

Here are a few ways to get into Internet Marketing, and build a long term Internet Marketing portfolio.   

Engaging in affiliate marketing is almost by default a long term marketing practice. Your affiliates function as your sales force, or lead generation representatives, and you pay them on the performance they deliver to you. As long as you set up the right commission model, you won’t be paying commission unless you are making money. It’s a win-win model for everyone, where the customer finds your product, you get the sale and your affiliate gets a percentage commission for generating the sale.

Join 2-3 affiliate networks in each market you are in. Use a tool to compare all of them on the KPIs that are important to you. Run a test period of three to six months, then evaluate which affiliate network works best in each