Recently, I have seen some bad and some good examples of marketing on Linkedin. Like Seth Godin mentions in his Meatball Sundae book, the new type of marketing is not interruptive, like broadcasting to an audience.

Do not post blatant self-promotion in the Answers section. Here’s a real world example (details removed): 

Win A Book, A Beer or Business Guidance from […]

The “question” states more benefits and details on what you can win, then includes a link to a blog post for participation. What’s wrong with that?

Well, for one thing, the Answers section of Linkedin is supposed to be for peers getting help from peers in the same field or industry. By “spamming” Linkedin Answers with your promotion, you are guaranteed to put off a number of users.

Secondly, not many people will read the details, since most people who browse the Answers section are those who are looking to help others and answer questions.

Of course, answering a lot of questions and linking to your own (well-written) content can