As I look down the speaker list for Web 2.0 Expo in Berlin it’s hard not to yawn. Pretty much the same voices I could have seen at any combination of web conference around the world in 2005, 2006 and 2007. When are we going to hear something new? OK so it’s not all regurgitated stuff but after three years of the most relentless pimping I’ve seen for an idea, are we not a tad worn out with hearing the same stuff? More to the point and despite Forrester’s feel good Groundswell, surely we deserve better?
At best, the benefits I’ve seen brought about by web 2.0 adoption are marginal. The notion that ground up business adoption would sweep the earth hasn’t happened. And it won’t. Last week I was in Berlin for SAP TechEd. Say what you will about this company, the fact is their technology touches 50% of the world’s IT systems. Yet as was the case in Las Vegas a few weeks before, less than 5% of the 4,500 attendees had even heard of Twitter, the topic du jour across a thousand blogs. As Fred Wilson said in his recent mea c
"here are precious few signs that Nielsen’s 1:9:90 participation inequality law is in any danger of being proven wrong. The people I meet squirm at the notion of ’social anything.’ Sure, the Facebook generation is coming at us older curmudgeonly types. But you can bet the moment they hit the greasy pole that is management progression, they’ll have the stuffing knocked out of them. It is the way of the world if you want to get on. If this ’stuff’ we talk about is to hit the mainstream, there’s a long road ahead."