socialmedian: Monetizing Mobile Applications: Turning Mobile Audiences into Revenue

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Monetizing Mobile Applications: Turning Mobile Audiences into Revenue

Source: Mashable!

Oct 22, 2008

Summary

A person with money; a person who spends it; a person who is easily influenced: an Advertiser’s dream is to reach those individuals with targeted messages on the go. Mobile application advertising is extending the mobile advertising paradigm with new inventory, larger audiences, and more advertiser budgets to reach exactly those users.

Within the social media space, in-app advertising on Facebook has a higher eCPM than Facebook advertising. Following that model, a new breed of applications is now available for Smartphones such as the iPhone, which, at close to ten million sold, is becoming the must-have gadget of the decade. Google’s Android OS gadgets also push mobile application execution to its limits – the key will be seeing how viral the actual devices become.

A Huge Opportunity for Advertisers

According to industry reports, iPhone users have downloaded more than 100 million applications since the App Store opened in July 2008, and the Android platform is predicted to significantly raise the marketshare of Smartphones by allowing more device makers into th

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