socialmedian: Social media consultants: snake oil or value add?

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Social media consultants: snake oil or value add?

Submitted by J Deragon

Oct 22, 2008

Summary

It’s a shaky economic world out there. You’ve been asked to create business cases to justify already budgeted 2009 expenses because your company is tightening its belt. At the same time, you’re being pushed hard to find creative ways increase your company’s brand and improve customer engagement. You have a social media consultant beating down your door, saying that he or she could satisfy this need for about $150-$500 per hour. And you’re trying to weigh whether or not you’re being fed a line. Read the full article

Comments (2)

Joannedevault,

Oct 22, 2008

sometimes social media consultants write things just to write something. pointless boredom.