Today we hear yet another piece of news that may seem to be depressing for all the tech-savvy people as Steve Rubel speaks about a new Forrester Research report on the state of RSS (available for download for $279). The main conclusion of the report is that RSS technology is still very far from going mainstream with the adoption rate at 11% with 12% more people not sure if they do use RSS or not (presumably because they simply don’t know what the question is about at all).

To be fair, the growth is here and it is rather impressive if we compare today’s 11% to the 2% three years ago but still 11% sounds like a small share of population for the technology that we in the tech blogosphere have grown accustomed to as something that makes our lives much easier. Besides, I can imagine that if RSS has reached 11% of the population in the US, it must be much worse outside of the US where adoption of the latest technologies usually comes first with other markets following.

But the main question to me here is actually why - exactly why does an average Joe prefer not to us