Which, if any, is “better” and why?  First, we need to define what “better” actually means, and who “better” is important to.

Cost - Not the most important factor, but well worth a mention here.  Chances are that you’ll end up paying less to the smaller company, and at least some support is likely to be included in the basic price you pay.  Typically the larger the company, the greater their opportunity to generate a substantial amount of ongoing income through monthly support fees.  In-fact, most CRM software resellers make the majority of their money from support contracts & training - the “value added” services.  Creative agency software is different in that most developers sell directly to the client, so they make their money from the software itself.

Flexibility of your business processes - If you’ve worked hard, and perhaps spent money refining how your business operates, you should ensure any software solution you choose can handle them.  On the other hand, software develoepd by industry experts should be able to guide your process development, if you fe