Thanks to Lorraine Ball at Roundpeg for turning me on to Jay Ehret’s blog, the Marketing Spot.

I wanted to talk about some of the concepts Jay uses pertaining to the marketing circle of life. I wanted to relate his four pillars to social media marketing for small business.

Jay has a post entitled The Marketing Circle of Life. In the post Jay talks about the “four primary spots of the marketing circle of life: Branding, Experience, Conversation, and Promotion.”

Copyright Jay Ehret

According to Jay the first step of any marketing plan should be the Branding of your company. You cannot focus on any type of promotion until you have established your brand.

Experience is related to how your customers feels through every touchpoint your customer offers. To quote Jay from his post, “You cannot give people something to talk about unless they first have something to talk about. “ Makes sense to me!

Conversation is what happens after the customer experience. What is the message your customer is spreading? You need to figure it out!

“You should be using your Promotion to att