Credit crisis. Blah, blah. Cut costs. Blah, blah. Don't you just love it when you get an alarm call from your hotel at 9.15 when your meeting is at 9.00? At ReadWriteWeb we have been sounding alarms about the economy for a year (here, here, here and here...enough already), suggesting strategies to cope with the coming downturn.
But what about now? This is the time to be audacious. The world has changed, totally and irrevocably. Change is the entrepreneur's friend.
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Forget About Tsunamis, It's The Little Waves That Matter
I call these Micro Trends. They are not the big obvious trends that everybody is riding - such as mobile, online advertising, search, social networking, globalization etc. If you spotted those 10 years ago, great. Now it is too late. Think surfing. If you see the wave building early on, you get a chance to ride it. If you catch it too late, you get crushed.
How Does The Last Few Weeks Change This List?
For some time I have had a list of Micro Trends on my personal blog. It seems a good time to revisit them to see what might change based o