Social media is becoming popular everyday. More people are understanding the power of online conversations thanks to books like Groundswell.  As social media becomes more popular and we see the rise of online personalities like GaryVee and iJustine people will continue to ask the following questions:

"How do I become popular like them?"
"How do they make money?"
"How can I use social media to market myself or my company?"
 
Social Media Consultants Are Working Too Hard  Making Rules
Across blogs and social networks I see so many social media consultants talking about "how to" use social media, but the truth is most of them don't know what the hell they are talking about. Its not their fault though, they are trying to establish rules for something that is constantly changing and will continue to change as more people participate in online conversations.

These consultants understand online conversations and social web tools but are doing their best to screw things up by creating rules for engaging in online conversations and for how to use social media tools. By doin