socialmedian: Explaining the social web to clients

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Explaining the social web to clients | Online Marketing Banter

Submitted by Imjustcreative

Oct 11, 2008

Summary

Over here in Australia we’re not quite as progressive or savvy as many of our US and European counterparts. We’re not pitchfork wielding hicks (despite what the British say), yet we tend to lag a few years behind global best practice. Subsequently, when it comes to social media, many businesses are just beginning to wake up to the potential of the social web. Read the full article

Comments (5)

Saxonchap,

Oct 11, 2008

As one of those bloody Brits :) nice analogy ! I also tend to think the cultural social media gap is much less than you think.

Imjustcreative,

Oct 11, 2008

Ah. But that's a general 'much less than you think'. It comes down to personal cultural differences at the end of the day, which are harder to control or gauge.... Eh?

Saxonchap,

Oct 12, 2008

Actually, not so general. I spent four years (@ 360 days per year) travelling the world implementing and managing manufacturing and finacial systems for an oil company, followed by 12 years in the US - my culture wagon hasn't yet stopped. Four trips totalling over three months to Perth, Oz - and some amazing people. From a tech standpoint, it's the US that's getting left behind as Europe and Australasia forge ahead. The US has experienced a huge brain drain as it outsources left right and center for the sake of a cheap dollar - it doesn't really have too much stability left in terms of driving global best practices. From what I see, Oz is stepping up to the challenge these days - and that's a good thing.

Jamesduthie,

Oct 12, 2008

Thanks for the feedback guys. It's interesting to hear your thoughts regarding the gap between Australia, the US & Europe. I haven't worked overseas, so can't comment from personal experience. But I do work for one of Australia's largest digital marketing agency's, so get constant exposure to the practices of some of the country's largest brands. The word underwhelmed comes to mind :)

Astanforth,

Oct 13, 2008

This is a great article. It gives a visual that makes it simple to understand the importance of social networking. I wish that this article was available, when I first started my business. Thanks Alice. Remember, we are thinking of you at www.thinkingofyouinc.com.

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