Written by Mark Sigal, a digital media and Internet platform entrepreneur who has done eight startups, four of them as a co-founder.

Call me a cynic, but there has to be more to the Web 2.0 story than accessorizing my Facebook page with one-dimensional pseudo applications. Sure, muscle memory may lead us to congregate, but I believe that the future is about satisfying our need to aggregate.

Isn’t this the moral of the story regarding iTunes, iPhoto and the iPod/iPhone? Namely, that whether blogging, YouTube’ing, Flickr’ing, Digg’ing or tweet’ing, the “forever” bucket is the bucket consisting of my content, my contacts, my contexts and my conversations.

This suggests that regardless of where any of these informational breadcrumbs may originate, each of us needs to think of ourselves as the center of our respective social map universes. In other words, the social map — in order for it to be considered a map – needs to systematically connect the dots between me, my content and my network. A map-lication of sorts.

But it suggests something else as well. That regar