Sometimes, it’s worth flashing a bit of a public reminder that even though it seems like lots of us are deeply passionate about this space, most folks don’t exactly understand what we’re talking about. That’s because technically, they don’t need what we do to make money and go on with their lives. They’re happy. Take a cab ride and ask them about Twitter. Ask the folks at the grocery store if they’re on LinkedIn. Check and see whether anyone at the local pizza place has a blog.

We tend to forget we’re in the future world. Our little close gooey center is comprised of people who think FriendFeed needs to adapt and improve, while most of our workplaces are still deciding whether to allow instant messenger clients inside the firewall. We blog about iPhone apps and aggregators where most of the world is reading about how digital cable in the US is going to impact folks who still have rabbit ears on their box.

Should You Need to Convert People

Bob: Well–we’ll be safe for now–thank goodness we’re in a bowling alley–but if George here doesn’t get his dinner, any one