socialmedian: And The Top Mobile Social Networks Are...

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And The Top Mobile Social Networks Are...

Source: Lars' shared items in Google Reader

Oct 07, 2008

Summary

MySpace and Facebook, as it turns out. Despite the land grab by numerous startups looking to become the number one social network for mobile devices, it's becoming apparent that mobile social networking isn't necessarily going to be the new frontier that everyone thought it would be. Instead, as consumers surf the "real internet" on their mobile devices, they're also interacting with "real" social networks like MySpace and Facebook. Could it be that consumers don't want new and separate social networks just for the mobile phone?

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According to new data released on Monday from ABI Research, nearly half of social networking users (46%) have visited a social network on a mobile device. Out of those users, 70% have visited MySpace and 67% have visited Facebook. No other social network, including those specialized for mobile devices, even reached 15% adoption. Based on these numbers, ABI Research concludes that consumers do not want new social networks for mobile phones - they just want to interact with the social networks where they're already members.