socialmedian: Netvibes Partners With Russian Web Portal Rambler.ru

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Netvibes Partners With Russian Web Portal Rambler.ru

Source: TechCrunch

Oct 07, 2008

Summary

Netvibes, the site that lets users customize their homepages with a variety of widgets, has partnered with Rambler.ru to bring its widgets to the massive Russian web portal. Rambler is the Yahoo of Russia, with an estimated 40 million users and 3 billion monthly pageviews. The deal is being described as “multi-year” and worth “multi-millions”, but further details haven’t been disclosed. Netvibes availability on Rambler.ru is expected to begin in November.

This marks the first time Netvibes has licensed its platform for installation and distribution to an independent third party, and probably won’t be the last. In order to stay competitive with other widget hubs like iGoogle, Netvibes would do well to spur its growth by offering its widgets to other region-specific portals (that said, Netvibes has been doing well, with a reported 500 billion widgets served montly). According to the press release, the Rambler homepage will include Google Search, Blinx video search, and a number of Russian services like Price.ru.

In July Google acquired Begun, a contextual ad

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Comments (1)

Marysam,

Oct 07, 2008

Rambler Media is a diversified Russian language internet media and services group which operates or has interests in leading internet brands including the Russian internet homepage and search engine ‘Rambler.ru’, on-line newspaper ‘Lenta.ru‘, product comparison website ‘Price.ru‘, internet catalogue and navigation system ‘Top 100’, instant messaging service ‘Rambler-ICQ’, digital advertising agency ‘Index20’ and contextual advertising company ‘Begun’.