socialmedian: Wal-Mart and India - an ideal couple! But what about branding?

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Wal-Mart and India - an ideal couple! But what about branding?

Source: Asian Brand Strategy

Apr 18, 2008

Summary

When India opened its economy to foreign competition in the early 1990s, it was termed a phased liberalization. Government decided to retain full control over certain sectors deemed sensitive by not allowing any foreign investment. Insurance, retail, domestic airlines and telecommunications were some of those sensitive industries that were protected for a long time. Telecommunications and insurance were the first of these sectors that were gradually opened to foreign direct investment (FDI).

Domestic airlines followed suit in the last two years and the resulting boom is proof enough of the future potential of that industry. The retail sector is protected against any FDI. But a couple of developments recently have created a lot of buzz in the Indian business community.

A quick look at the Indian retail sector gives reason for such buzz. The Indian retail market is valued at US$200 billion and is projected to increase substantially in size over the 10-15 years. Organized retail - or well established retail chains - accounts for only a meager US$8 billion. The res ...Read the full article

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