socialmedian: Social Media for Business - Who's Doing it Well & How

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Social Media for Business - Who's Doing it Well & How

Source: ReadWriteWeb

Oct 03, 2008

Summary

Charlene Li, co-author of Groundswell, and former Forrester analyst, has recently launched her own company, the Altimeter Group. This week, she gave a keynote at the Social Media Marketing Summit 2008, San Francisco. Known for her commitment to social media, and belief that marketing and advertising are fatally flawed, Li started with a Google search on 'Comcast'. The ninth result is a YouTube video titled: A Comcast technician sleeping on my couch.

"This is why social media is so important," Li said, "this YouTube video recorded by 'Brian' resulted in the Comcast brand going down the toilet. You must understand that the power is now in the hands of consumers."

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Marketing is Changing

Marketers today are caught up in a jumble of buzzwords that mean very little. It's a confusing time, but to get the marketing right, you need to start thinking about relationships first. "It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship."

One of Li's favorite videos (below) shows the disconnect

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