Among all the nuggets of wisdom I have garnered on the mat over the years, I have yet to hear a yoga teacher advise me to go deep within and seek new and innovative ways to make money. Nor has a guru ever, to my knowledge, doled out spiritual guidance hand-in-hand with stock market quotes and investment portfolio reviews. So what does yoga - the ancient Indian practice of achieving physical and spiritual well-being through movement and meditation - have to do with business? For some people, a whole lot.
A photo essay in the June 2007 issue of Vanity Fair glamorized the pioneers and promoters of yoga in a stylized spread worthy of the poshest celebrities and millionaires who have graced the pages of that magazine. In the intro, the author noted that yoga is fast becoming a "multi-billion-dollar industry," and the photos celebrated that industry's success stories. Even those you might think of as real yogis (as opposed to trendy yogis, like Madonna), such as B.K.S. Iyengar - an 89-year-old Indian man who developed his own approach to yoga which is now practiced