socialmedian: Study: Most Americans want to see companies on social sites - Daily Business Update

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Study: Most Americans want to see companies on social sites - Daily Business Update - The Boston Globe

Submitted by Amitai Givertz

Sep 29, 2008

Summary

A study from Boston consultant firm Cone finds that almost 60 percent of Americans interact with companies on a social media website, and one in four interact more than once per week.

According to the 2008 Cone Business in Social Media Study, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present, but also interact with its consumers via social media. In fact, 56 percent of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.

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