socialmedian: 10 tools for listening in social media.

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Submitted by Sarahintampa from Google Reader

Sep 28, 2008

Summary

This post highlights 10 tools for discovery and managing url and brand chatter. If you’re doing business online or offline, these tools are essential. As the saying goes, “keeping your ear to the street.”

1) Google Blog/Web Search:

Google web search should be your obvious first choice for listening. Web search will sometimes drown you in thousands of pages of results, most of which is often not relevant or current to your search query. Web search is great for research and historical purposes. When you are listening for real time chatter about your brand, Google blog search is the tool you need to be using. Most chatter either positive or negative can track back to the source, bloggers, blog postings, and comments left on blogs.

2) Google Custom Search:

Google Custom Search allows you to create a custom search engine that only searches the keywords and sites you specify. It’s basically a filtering layer over the main search engine. Custom Search can be used for an endless amount of purposes. It can be a very effective and a productive tool in your arsenal, and it

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