Let's be honest here: we're all a bunch of social media addicts. We're junkies. Whether it's a new Twitter app, a new Facebook feature, or a new social anything service, we're all over it. But we may not be the norm. The truth is, being involved in social media takes time, something that most people don't have a lot of. So how can regular folk get involved with social media? And how much time does it really take?
The Time It Takes To Be Involved
It was this post on a blog called Museum 2.0 that caught our eye.
This is definately a consideration when trying to budget your time online. With websites to manage, forums to moderate and blogs to write, social sites like Twitter and Friendfeed can steal time from more productive activities.
Definitely agree with Jeber, this was a great read. In social media PR, clients come to my team with questions almost everyday about new applications, what they mean, how to use them, etc. My advice is always to pick the ones that meet your information needs quickly and efficiently. Just because it's new doesn't mean it will make you more productive.
There will be a bell curve, of course. The vast majority of people will do 1-2 things with social media. Others of us on the higher side could devote our entire day to it, or integrate it into our daily activity.
having only read the title of this article, i would say that real people dont have time for "too much" social media. i use a few programs, (SocialMedian and MySpace) but thats it. i spend all day at a computer, the last thing i want to do is sit at home in front of a computer screen for more hours...when i can sit in front of a tv screen instead ;)
In many ways socialmedia is about building personal brand and business brand. To build that brand though in a meaningful way takes A LOT of effort and attention. I find that sometimes I could spend hours upon hours socialmedian'ing, twittering, friendfeeding, blogging, etc. The key is balance in all this.
Found this via Social Median. I have written fairly extensively about this in a series called "Social Media Is Only Social If You're Alone" http://is.gd/Xhq
"Real People" as you call them, generally spend their time interacting with other real people- their family members. Not with their online friends. Which doesn't mean we should discount social media as much as be aware of the amount of time people are willing to spend with it.
I have never been a big fan of blogging or bloggers or social networks but I have come to embrace them because they are very useful tools in sales. I do agree that one has to be very careful with how time is budgeted between social media sites.
Awolk 'real friends' are not the ones you meet in a bar and go out with. 'Real friends' share your interest or compliment yours in a specific way, you can rely on them and you trust them. Why do I refer to friends and not to family? because friends are the family you can choose to have.
If you yourself have never really found friends through online but are limited to the shallow sharing the same website, I understand where you are coming from.
@nicolesimon- unsure what you are referring to. My blog post was about people in their 30s and 40s having children and families who demand their time, plus physical and mental presence, which results in a different use of social media from single people in their teens and twenties. Real friendships happen in all circumstances- online included. My comment was about "real PEOPLE" not "real FRIENDS" - I agree with your definition of real friends, and find that as we get older we have less time for peripheral friends. So perhaps we're on the same page after all.
it is true Most of us have nothing new to add other than broadcast our coffee habits to the great unwashed. Taking more time to research and create new opinion and insight is going to be the fork in the road for everyone dreaming of creating an online empire of followers. Being a psuedo friend is the bane of the Virtual World as well as the Real One we cannot escape as much as we try.
This is why we're crossing our fingers with our own niche social media/network site. Hoping to get a lot of targeted people who will use our services and added platforms (some of which are available nowhere else) on a daily basis. The ultimate in sticky. (Sounds kinda gross if you didn't know I was talking about the Web.)
One day I hope I live long enough to see one site that interconnects with all other social media sites. There are so many now it reminds me of Baskin Robbins. What is the flavor of the day?
I have a whole series of posts about this topic on my blog called "Social Media Is Only Social If You're Alone." (Dates back to 2007)
Article is correct: most people have zero interest (or need) to build a personal brand. And if you have a family, you're less likely to spend your time away from them. You know, playing catch with the kids vs posting that really great blog post you just read to SocialMedian?
Not really that brilliant an insight, but one that so many people in this little bubble forget. Mostly because they are not at that stage of life yet.
As a consultant, I see the value of providing an online experience. Social media is a great example of an interactive digital medium with real power, provided you know how to use it. For the average small business, effectively navigating social media is largely about understanding Generation Y. Please see my review of Millennials and social media.