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Real People Don't Have Time for Social Media
Source: ReadWriteWeb
Apr 16, 2008


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Summary

Let's be honest here: we're all a bunch of social media addicts. We're junkies. Whether it's a new Twitter app, a new Facebook feature, or a new social anything service, we're all over it. But we may not be the norm. The truth is, being involved in social media takes time, something that most people don't have a lot of. So how can regular folk get involved with social media? And how much time does it really take?



The Time It Takes To Be Involved

It was this post on a blog called Museum 2.0 that caught our eye.



[Side Note: Museum 2.0 is a blog whose niche is exploring the technologies and philosophies of web 2.0 and then applying them to museums, yes, like brick-and-mortar museums. The site's owner, Nina Simon, works at the Tech Museum of Innovation as curator of the new Tech Virtual Museum Workshop and previously, worked at the Electric Sheep Company and International Spy Museum in Washington, D.C. Fascinating read, by the way.]



The post was "How Much Time Does Web 2.0 Take?" and it looks at all the different types of activities and levels of participation on a

...Read the full article

Comments (27)
Jeber,
Apr 17, 2008
This is definately a consideration when trying to budget your time online. With websites to manage, forums to moderate and blogs to write, social sites like Twitter and Friendfeed can steal time from more productive activities.
Reply


Bconway,
Apr 17, 2008
Definitely agree with Jeber, this was a great read. In social media PR, clients come to my team with questions almost everyday about new applications, what they mean, how to use them, etc. My advice is always to pick the ones that meet your information needs quickly and efficiently. Just because it's new doesn't mean it will make you more productive.
Reply


Chunrayxia,
Apr 17, 2008
useful graph to rank time sucker social apps
Reply


Thomaspower,
Apr 18, 2008
Love this.
Reply


Ian Mac Millan,
Apr 18, 2008
Interesting
Reply


Louisgray,
Apr 18, 2008
There will be a bell curve, of course. The vast majority of people will do 1-2 things with social media. Others of us on the higher side could devote our entire day to it, or integrate it into our daily activity.
Reply


Ian Mac Millan,
Apr 19, 2008
Search for pointers
Reply


Ethiopianbuffman,
Apr 19, 2008
this is nice article
Reply


Kenatica,
Apr 21, 2008
Think Different................
Reply


Gknutson,
Jul 08, 2008
having only read the title of this article, i would say that real people dont have time for "too much" social media. i use a few programs, (SocialMedian and MySpace) but thats it. i spend all day at a computer, the last thing i want to do is sit at home in front of a computer screen for more hours...when i can sit in front of a tv screen instead ;)
Reply


J Deragon,
Jul 18, 2008
Excellent profile of the time issues. Social Media is a huge time suck and not for the faint hearted........
Reply


Jasongoldberg,
Jul 18, 2008
In many ways socialmedia is about building personal brand and business brand. To build that brand though in a meaningful way takes A LOT of effort and attention. I find that sometimes I could spend hours upon hours socialmedian'ing, twittering, friendfeeding, blogging, etc. The key is balance in all this.
Reply


Awolk,
Jul 18, 2008
Found this via Social Median. I have written fairly extensively about this in a series called "Social Media Is Only Social If You're Alone" http://is.gd/Xhq

"Real People" as you call them, generally spend their time interacting with other real people- their family members. Not with their online friends. Which doesn't mean we should discount social media as much as be aware of the amount of time people are willing to spend with it.
Reply


Willem,
Jul 21, 2008
interesting scale
Reply


Cmecuwatchme,
Jul 21, 2008
I have never been a big fan of blogging or bloggers or social networks but I have come to embrace them because they are very useful tools in sales. I do agree that one has to be very careful with how time is budgeted between social media sites.
Reply


Nicolesimon,
Aug 03, 2008
Awolk 'real friends' are not the ones you meet in a bar and go out with. 'Real friends' share your interest or compliment yours in a specific way, you can rely on them and you trust them. Why do I refer to friends and not to family? because friends are the family you can choose to have.

If you yourself have never really found friends through online but are limited to the shallow sharing the same website, I understand where you are coming from.
Reply


Possible248,
Aug 03, 2008
Quite interesting read. I think I will analyze how many social-media-related hours I spend.
Reply


Awolk,
Aug 03, 2008
@nicolesimon- unsure what you are referring to. My blog post was about people in their 30s and 40s having children and families who demand their time, plus physical and mental presence, which results in a different use of social media from single people in their teens and twenties. Real friendships happen in all circumstances- online included.
My comment was about "real PEOPLE" not "real FRIENDS" - I agree with your definition of real friends, and find that as we get older we have less time for peripheral friends. So perhaps we're on the same page after all.
Reply


T Visio,
Aug 03, 2008
it is true Most of us have nothing new to add other than broadcast our coffee habits to the great unwashed. Taking more time to research and create new opinion and insight is going to be the fork in the road for everyone dreaming of creating an online empire of followers. Being a psuedo friend is the bane of the Virtual World as well as the Real One we cannot escape as much as we try.
Reply


Unixwiz99,
Aug 03, 2008
Nice article....the social media influence is so dynamic and changing it is interesting to watch the social media landscape as it changes
Reply


Bob Sibdu,
Aug 04, 2008
This is why we're crossing our fingers with our own niche social media/network site. Hoping to get a lot of targeted people who will use our services and added platforms (some of which are available nowhere else) on a daily basis. The ultimate in sticky. (Sounds kinda gross if you didn't know I was talking about the Web.)
Reply


Rhinnc,
Nov 05, 2008
One day I hope I live long enough to see one site that interconnects with all other social media sites. There are so many now it reminds me of Baskin Robbins. What is the flavor of the day?
Reply


Awolk,
Dec 03, 2008
I have a whole series of posts about this topic on my blog called "Social Media Is Only Social If You're Alone." (Dates back to 2007)

Article is correct: most people have zero interest (or need) to build a personal brand. And if you have a family, you're less likely to spend your time away from them. You know, playing catch with the kids vs posting that really great blog post you just read to SocialMedian?

Not really that brilliant an insight, but one that so many people in this little bubble forget. Mostly because they are not at that stage of life yet.
Reply


Richard Matthews,
May 14, 2009
As a consultant, I see the value of providing an online experience. Social media is a great example of an interactive digital medium with real power, provided you know how to use it. For the average small business, effectively navigating social media is largely about understanding Generation Y. Please see my review of Millennials and social media.

http://thegreenmarket.blogspot.com/2009/05/power-of-social-media-and-importance-of.html

See also the ways in which social media and sustainability are aligned.

http://thegreenmarket.blogspot.com/2009/05/social-media-and-sustainability.html
Reply


Tweric,
May 14, 2009
Sorry, can't comment...gotta a meeting.
Reply


Deyana,
May 14, 2009
Sorry, can't comment
Reply


Willem,
May 15, 2009
@Tweric
@Deyana: are you for real? because you seem to have time to spare...
Reply


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