As a small business owner you may not always have the money to invest in the tools you really need. That's ok. You might actually be surprised to learn how just how many great low cost and even free tools there are to help you improve your online marketing.
In this workshop, Matt McGee of Small Business Search Marketing walks attendees through a variety of tools that handle all sorts of marketing related tasks. He'll also provides some insight into which tools are worth paying for and how you can start cheap and work your way toward investing in higher end options as you increase revenue.
In moving through the list below, Matt actually demonstrates how each tools work as well as describing some of its benefits as well as downfalls. Rather then try to capture everything he said, I have categorized and listed the tools as he showed them. Matt does caution us when using these tools to not let the tools replace common sense. In other words, don't let the tools become a replacement for the very best tool - your brain.