A question that comes up frequently among clients is, “Which wire service should we be using?”  The query is not necessarily re: the best wire service for Social Media Releases (which we’ve covered, and hope to revisit); they just want some advice on the wire services in general.

We tend to be resolutely neutral with our answers.  There are pros and cons to each of the major services, across areas ranging from Price to Ease of Doing Business to Reporting, etc.

When it comes to Press Releases that lead to INK, though, the answer has been nebulous.  First of all, a badly-written release (of which there are too many!) almost never leads to a write-up.  And depending on a press release to generate articles is a fool’s game, anyway – but, it does happen sometimes.  And it’s a sign of the tightening race between PRNewswire, BusinessWire and MarketWire that one of them finally decided to invest some real money in finding the answer.

According to a release issued today by PRN:

“Press releases distributed by PR Newswire get used by media more often than copy from competi