socialmedian: Apple’s Brand Trumps G1 Chatter

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Apple’s Brand Trumps G1 Chatter

Submitted by Jonathank

Sep 23, 2008

Summary

Ahead of the planned unveiling by T-Mobile of the first Google Android phone, analysts are saying the handset starts with a deficit: brand awareness.

“I think the most important point is that although Google is a familiar name for many consumers the brand power is not the same as Apple,” Gartner research director Carolina Milanesi told Cult of Mac Tuesday. Read the full article

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