socialmedian: Report: Nearly 70% of Businesses Allow Social Media Usage

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Report: Nearly 70% of Businesses Allow Social Media Usage

Source: ReadWriteWeb

Sep 16, 2008

Summary

A new report about Enterprise adoption of Web 2.0 technologies, by Awareness, Inc., shows that employers are increasingly allowing staff to use social media applications in working hours. Awareness puts the figure at 69 percent of businesses in 2008, up from 37 percent last year.

It's the latest in a string of reports this year - from Awareness, Forrester and others - which provides data about the growth of web 2.0 in the enterprise. It'll be a $4.6 Billion industry by 2013, according to Forrester. More of Awareness' findings below...

Despite the positive stats, Awareness sounds a note of caution: some employers still have concerns about social media. The report notes that "employers who do not allow
employees to use social media sites at work cite fears including loss of productivity (65.7 percent), lack of security (45.7 percent) and the fear of having inappropriate content posted (42.9 percent)." However, Awareness says that "these views are fading." Although not enough to stop some businesses from monitoring social media use "with strong manual and automati

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Comments (3)

Karenswim,

Sep 20, 2008

While I am a social media advocate, companies are right to have some concerns. Many take email for granted but emails are discoverable in legal actions. What appears to be harmless, casual chatter can end up in court.