A List of Social Media Marketing Examples by Peter Kim
I've been thinking about how social media works. For example, applying game mechanics to understand participation, thinking about users vs. customers, and deconstructing ego traps in PR campaigns. This analysis makes me wonder if social media marketing matters and if so, does it scale.
I thought you might benefit from some of my background research on these topics. And I'd appreciate your help in curating this list by providing more details and submitting additional cases.... Read the full article