Photo by LifeHouseDesign

Empathy is the ability to understand the depth of another person’s feelings. Empathy comes through conversation and building relationships. Empathy is something that our parents and grandparents showed us how to feel, relate, respect and love others. It is very important for any business to have Empathy, but it should not be absent from the Online Business.

Absence of Empathy in an Online Business could cause Failure. That statement might seem ridiculous to you, but it is a strong possibility. And, do you know why? Because empathy earns a potential customer’s trust. Without trust you have no customers. Without Customers…. you have no orders.

Of course, there are other reasons why a customer purchases online. Such as…

• Convenience - not having to leave the house


• Ease - Product is shipped right to your door or to someone
  
  else’s door if it a gift.


• Out of the ordinary products - Find products that you couldn’t
  
  easily find locally

But even if an Online Store has the ability to do all three of the above things…. without trust the cu