socialmedian: LinkedIn To Launch Its Own Ad Network

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Source: TechCrunch

Sep 14, 2008

Summary

At a time when most social networks are still trying to figure out how to make money from advertising, one social network is bucking the trend. LinkedIn, the social network for business professionals, has so much demand from advertisers that it will be launching its own ad network on Monday. In conjunction with ad network Collective Media (which targets high-end media sites), LinkedIn will let other select sites target its users when they visit those partner sites.

Most social networks have a hard time selling ads at more than $1 CPMs (cost per thousand impressions), but LinkedIn’s rate card shows display ads starting at $30 CPMs and going up to $76.50. Text ads range from $12 to $20 CPMs. Even with the regular discounting from the rate card that many advertisers might recieve, LinkedIn is still doing much better than most social networks. That is because it has a more desirable audience that advertisers want to reach.

LinkedIn claims 27 million registered users. According to comScore, 5.2 million from the U.S. visited the site in July (8.7 million worldwid

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Comments (1)

Daniel J Pritchett,

Sep 15, 2008

This is big, and a great companion piece to the article I read recently about students using targeted Facebook ads to land job interviews at target companies: http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-hunt-you-down/