Small Biz Survival
Reminder: Social marketing only works if your product is excellent.
Dangerous combination: aggressive social marketing and sucky product.
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Branding Strategy Insider
Not too long ago I was interviewed by Amanda Tattam of Melbourne University's Up Close program. Here's the discussion that transpired.Amanda Tattam The massive growth of luxury goods has now extended deeply into China, India and other markets. Estimates vary, but some say the luxury market is worth between 60 billion and 20 (Read More)
BBC
Is Twitter suddenly in a dangerous place, risking alienating users by becoming far too corporate, while failing to make any cash from those feeding off it? Three incidents in 24 hours have provoked that question.First, I was invited by BBC colleagues to speak at an internal "summit"on the use of Twitter in our operations. T (Read More)
SMC:posts
I often get asked on the benefits of Social Media: “How should we leverage social media for advertising and marketing?” or “What do we need to consider when incorporating social media into our exis... (Read More)
SMC:posts
B-to-B companies are seen as conservative when it comes to new marketing ideas. They tend to hang back and watch someone else go first, said Elizabeth Sosnow, Managing Director, Bliss PR in an int... (Read More)
Mixx: Business
Making money online has finally become a reality and now all types of online users including those that have marketing experience and those that are completely new are building their own websites sell products and services of their own or belong to affili
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Seth's Blog
The bike shop is busy in June. If you bring your bike in for a tune up, it will cost $39 and take a week.A week!What if someone says, "I have a bike trip coming up in three days, can you do it by then?"At most bike shops, the answer is a shrug, followed by, "I'm sorry, we're swamped."The problem with telling people to go aw (Read More)
NY Post
Twitter Inc. applied to trademark "Tweet," the term for entries on the social-networking site, in a bid to cope with a stampede of outside developers seeking to gain from the service's growth. Twitter won't be going after existing companies that... (Read More)
Submitted by 87c
from blog:
Suchmaschinenoptimierung mit Social News Diensten. Mit eigenen Nachrichten bei in News Portalen ist sowohl dem Webmaster als auch der News Community 5 Bertung(en). (Read More)
Submitted by Socialmasses
from blog:
Couple of days back I was presenting (in a teleconference) about Social CRM to a group of business analysts & developers working in the consumer goods industry.PeopleBrowsr's Campaign Builder for Twitter.I was introducing them to the concept of Social Media, Social Networks, some statistics as to why businesses should heed (Read More)
SeekingAlpha.com: Home Page
Todd Sullivan submits: Sears (SHLD) is doing some very interesting things online that while in their infancy, have the potential to turn them into a "social shopping hub".From Bnet:Complete Story ». (Read More)
Ecademy: user blogs
Morning campers, Hi Di Hi!!So having replied to Mehmet's 'Social Networking Health warning' and recoverd from RSI and my twitch itch and bout of extra ecademy Blogite Twitter/FB itus here is my question to you...How involved are you on #followfriday in your social networks? Do you really know who tweets you. Do you really (Read More)
Google News - Business
Financial PostStocks Fall as Jobs Report Dampens Recovery HopesWashington PostWall Street closed the week with a sharp decline yesterday after a weak labor report stoked investor concerns of a prolonged recession. The market losses were broad-based, with each of the 30 blue-chip stocks on the Dow Jones industrial ...US Stoc (Read More)
Conversation Agent
In case you missed it, I was a guest on Jay Baer's Twitter 20 interview on Twitter this week. Thank you for that, Jay. It was fun, especially since I had no idea what questions you were going to ask.I met Jay at SxSWi when I had the opportunity to have face time with him and a group of smart professionals like Debbie Weil (Read More)
GigaOM
In 1988, “Saturday Night Live” aired a parody commercial deriding clumsy business models. “At First CityWide Change Bank, our business is making change,” said actor Jim Downey, portraying a naive “service representative.” After listing various ways in which his company could break a five, he explained how money is made. “T (Read More)