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Men’s Health biceps, mobile advertising and mobile visual marketing and perhaps a mobile barcode

Jun 30, 2008

GoMo News Men’s Health and SnapTell (www.snaptell.com) have announced today that the first fully interactive advertising magazine in America has hit newsstands. The Men’s Health’s July/August summer issue features enabled or “live” ads for readers to receive real-time promotional information from advertisers.Using SnapTell’s Snap.Sen (Read More)

Publicis, Yahoo Ink Mobile Ad Pact

Jun 26, 2008

mediabistro.com: MobileContentToday Publicis Group inked a major deal with AOL, Google/DoubleClick, Microsoft and Yahoo to essentially create a huge online ad network using the four ad-serving systems. Yahoo scored an extra hit for mobile advertising as well. MocoNews reports that, for the mobile ads, Publicis will integrate its media buying systems with Ya (Read More)

Ad Infuse and Smaato Partner for In-App Advertising

Jun 26, 2008

MobiAD Smaato and Ad Infuse have announced a partnership to provide in-application advertising solutions for advertisers, publishers and mobile operators. The partnership will see Ad Infuse’s adInMotion platform connected with Smaato’s SOMA platform in order to enhance both companies reach. (more…). (Read More)

Digital Sidebar Inks 'White Space' Ad Deals with Movie Studios

Jun 19, 2008

mediabistro.com: MobileContentToday Digital Sidebar, which yesterday unveiled its Sidebar mobile ad platform that uses the "white space" on a mobile phone screen before and after calls and SMS messages, already has some big-name clients. Mobile Marketer reports that both Paramount and Universal Studios have signed on to use the new ad-serving platform. The (Read More)

Sidebar Ad Platform Takes Advantage of Phone's 'White Space'

Jun 18, 2008

mediabistro.com: MobileContentToday Digital Sidebar has launched a new mobile advertising platform that has a rather innovative business model. Dubbed Sidebar, it delivers targeted content to the "white space" on cell phone screens before and after calls and with incoming and outgoing SMS notifications. With Sidebar, marketers can target content based on us (Read More)

Barry Diller's IAC taps Ringleader Digital to deliver mobile ads

Jun 17, 2008

Mobile Marketer Ad networks News Feed Looking to grow its revenue base, IAC Advertising Solutions - Match.com, Ticketmaster, Evite - has picked Ringleader Digital for its mobile advertising platform. (Read More)

Ad Infuse and Smaato Form Partnership to Bring In-Application Advertising to the Mainstream

Jun 10, 2008

GoMo News Smaato Inc. and Ad Infuse have announced a new strategic partnership to provide advertisers, publishers, and operators broad in-application advertising solutions. What?Ad Infuse’s adInMotion platform is going to connect wtih Smaato’s SOMA platform.And?They will interconnect to offer strong solutions and monetisation of ipho (Read More)

This is Jay-z (y): Rocawear launches advertising campaign with Amobee on BOOST Mobile

Jun 04, 2008

GoMo News Rap dictionary for those who don’t know:1. Jay-Z is a hugely successful artist he also has a clothes company called Rocawear. I bought one pair of Roca jeans about 2 years ago and they are not cheap.2. The company has a new see, feel, touch or whatever campaign that are going to promote on Boost [...]SHARETHIS.addEntry({ ti (Read More)

Marriott resigns as president of MMA

Jun 04, 2008

Mobile Entertainment Laura Marriott will step down as president of the Mobile Marketing Association later this year. . (Read More)