Nov 20, 2008

Submitted by Pauldunay from Google Reader: Certain social media activities (blogs, Twitter, Facebook, etc.) can provide tremendous value to companies for very little cost, especially when compared to traditional advertising. If done right, soc... (Read More)

Nov 20, 2008

Submitted by Robdiana from blog: There has been much discussion lately about how easy Twitter is and FriendFeed is harder to get into. I completely understand this, but I have also noticed that people mentioned they want to know how “power users” use FriendFeed. First, let me state that FriendFeed is a tool, and you can use it however you [...]. (Read More)

Nov 20, 2008

Mashable! Simon Salt is CEO of marketing communications company the IncSlingers. He writes for www.simonsalt.com and Dad-O-MaticYou use Twitter, email, IM and even your phone to stay in touch with your world. Maybe your office uses services like Yammer for internal communication. But once you are done tweeting, emailing and instant (Read More)

Nov 20, 2008

Submitted by Pauldunay from Google Reader: Today, I spoke with Scott E. Page, who is a professor at Michigan and is extremely knowledgeable when it comes to diversity.  For the benefit of my blog readers, I asked Scott a lot of questions on how diversity in teams is crucial to building a strong personal brand.  One of the main conclusions you’ll see is that if you s (Read More)

Nov 19, 2008

Mashable! Andrew Warner is an Internet entrepreneur and the founder of Mixergy.com.Tim Ferriss’ relationships with bloggers helped him reach the New York Times bestseller list with his book, The Four Hour Work Week. I recently called Tim to ask him how to market to bloggers. Here’s what he taught me:Start before you need someth (Read More)

Nov 19, 2008

The WebMarketCentral Blog The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response.Last week, MarketingSherpa pu (Read More)

Nov 19, 2008

Submitted by Pauldunay from Google Reader: I haven't yet had a chance to blog this week, but I did want to give you something to read.  So this post presents my chapter from the original Age of Conversation.  A lot has changed in my life, our country and our industries since I wrote it close to a year-and-a-half ago, and in some ways it comes across as naive and a (Read More)

Nov 19, 2008

Submitted by Pauldunay from Google Reader: The ROI question is the number one issue when it comes to corporate social media.  How do you define it?  How do you prove there is business value there?Ben Grossman recently spoke at the Social Media Jungle about ROI.  He proposed what could turn out to be a radical shift in thinking on the subject.  Instead of focusing on (Read More)

Nov 19, 2008

Submitted by Louisgray from Google Reader: For the last few months, I've been using a service called SocialToo to transparently and automatically follow those people who choose to follow my accounts on Twitter and Identica. Rather than resort to manually deciding who to add to my list, or going to other services, such as Twitter Karma, SocialToo has been automatica (Read More)

Nov 18, 2008

ReadWriteWeb While the tech world eagerly waits to see who Barack Obama will appoint Chief Technology Officer of the United States, a similar appointment of more immediate impact to many people has just occurred. Terence Milholland began work this week as the first Chief Technology Officer in the history of the Internal Revenue Service (Read More)

Nov 18, 2008

Submitted by Pauldunay from Google Reader: With Black Friday just around the corner, I was inspired to update you on Tonchidot's progress with the Sekai Camera, an iPhone application. Tonchidot's application provides an "augmented reality" for its users via social geotagging. Essentially, the app is  a more intimate version of a GPS, to guide you on your daily shopp (Read More)

Nov 18, 2008

Submitted by Pauldunay from Google Reader: Corporations are having trouble justifying the expense of reserving a 30 second commercial spot during the Super Bowl. This scenario is nothing new, but the economic backdrop has changed significantly since even last year’s Super Bowl. With countless corporations reporting losses over multiple quarters, they are cutting bac (Read More)

Nov 18, 2008

Lars' shared items in Google Reader 5 Ways Social Media Will Change Recorded History. (Read More)

Nov 18, 2008

Submitted by Pauldunay from Google Reader: Guerilla marketers interested in finding ways of gaining significant distribution for free on Facebook are increasingly exploiting a Facebook feature designed to make photos more social.Photo tag spamming, as it could be called, is a tactic by which marketers who have built large networks of Facebook friends proceed to “tag (Read More)

Nov 18, 2008

Submitted by Pauldunay from Google Reader: "Real life is seldom as neat as it appears in a Malcolm Gladwell book," recently wrote Publishers Weekly in its review of the New Yorker scribe's latest book, The Outliers: The Story of Success, which hits bookshelves today. Of course Gladwell ... . (Read More)

Paul Dunay

I am a marketer on a Mission to find Innovative Ideas and share them with other B2B Marketers